Background

The company's primary aim is to ensure that artists or creators of musical works at large are able to acquire all the necessary business skills that they need, to participate effectively in the entire value chain of the music business.

The company became a major player in the music business skills development, reportedly being amongst the very first that focused in the whole Music Business Value Chain. Over the years, through interactions with industry key role players, the company has managed to produce and package reliable music industry content, and has also attracted along a number of well eloquent and experienced facilitators, who most of the time, are active music industry executives within the South African music sector.

As a direct result of the company’s involvement with the industry skills development programmes, Bao was appointed by SAMRO for consultancy, where it has managed to accomplish various assignments, which include, but not limited to; the development and packaging of workshop content in areas of performance, mechanical, and needletime rights (The above-mentioned SAMRO developed content was widely used to specific talent search music programmes, where SAMRO partnered in), workshop facilitations, presentations to key related stakeholders, the development of SAMRO training DVD, and establishment of some of the Eastern Cape SAMRO satellite offices.